Marketing &
Ad Campaigns
Employee Merchandise Store Campaign
Towards the end of 2025, Clinisys launched an employee merchandise store, Clinisys Merch Market. This video campaign series was created to internally promote the merchandise showcased in the store to ~1,700 global employees ranging from NA, UK, EU, and India while also highlighting individual employees and promoting company culture.
Over a period of 7 months in an on-going 3 part video series, we were able to garner over 30,000 internal views and over 4,000 unique viewers influencing hundreds of dollars in sales. Based on the average viewer count, that resulted in an 80% engagement rate from the entire company.
What made this video campaign series unique was the use of Microsoft Copilot to help ideate multiple themes and write the scripts for the video series.
Client
Clinisys
Video Campaign
Employee Merchandise Store
Year
November 2025 - May 2026
Caffeinate Your Career Campaign
Client
Research Triangle Foundation, 2022
Campaign
Focused on showcasing the entrepreneurs around Research Triangle Park, Caffeinate Your Career was an in-house marketing effort that included a full interview-style video production, landing web page, printed flyers, social media thumbnails on Instagram and YouTube, and monthly e-blasts.
International Women’s Day Campaign
Client
Research Triangle Foundation, 2022
Campaign
Promoting IWD as one of RTF’s first in-person events post-pandemic. Campaign included a group photo, event photography, series of Instagram posts, a Durham Magazine ad, and a blog post summarizing the event, including the official campaign hashtag #breakthebias.
Boxyard RTP Turns 1 Campaign
Client
Research Triangle Foundation, 2022
Campaign
Boxyard RTP celebrated its first year of business in Research Triangle Park. To celebrate, RTF threw a weekend long ‘birthday party’. This campaign involved a series of promotional custom themed photography, custom smash cake labels, social media promotion, a social media giveaway, e-blast, and a web landing page.
Research Triangle Park’s
new vibrant downtown.
The Hub RTP campaign is an ongoing omnichannel multiyear marketing initiative, operating at over $100,000 marketing budget, spanning from brand awareness, lead generation, premium digital and print advertisements, social media, video, collateral, and more aimed at B2B and B2C audience segments on a global, regional, and local scale. The overall campaign goal is to increase brand awareness and secure leasing tenants to occupy the $1.5 billion mixed-use development in office and retail. Hub RTP is central to the Triangle region and is part of Research Triangle Park, America’s largest research park managed by Research Triangle Foundation, that generates an estimated 25 billion in economic impact for the state of North Carolina.
RTP Career Fair
Client
Research Triangle Foundation, 2024
Campaign
RTP hosted its inaugural SOLD OUT career fair with over 25 Park companies participating drawing in a talent pool of over 700 participants throughout the day. This marketing campaign included event branding and collateral, local news promotion, press release, social media, and a web landing page.
Results
Over 6,000 unique webpage visits
Customer feedback survey responses
5 social media posts leading up to promote the event
Eventbrite shared to targeted social media groups
50 second local news segment on CBS17