GenAI
GenAI Video & Motion Graphics
Client
Clinisys, 2025
Campaign
Based on an AI generated image, blooming elements of a cactus flower were used as the multichannel campaign treatment for the North American Clinisys Customer Summit. Using Runway ML, a leading AI image and video generator, the source image of a yellow cactus flower was used to generate a 3D animated loop through prompting with overlayed motion graphics added during post production. The combination of nature and technology was brought together for an audience of over 125+ lab professionals and scientists at an annual customer summit held in Phoenix, Arizona.
The campaign demonstrated that even in the harsh conditions of the Sonoran desert, new life, ideas and innovation can blossom alongside technology - an homage to Clinisys’s path forward incorporating AI technology and innovative product solutions for laboratory professionals across a variety of major life science and healthcare industries.
Campaign included: custom logo design, email templates and communication, LinkedIn posts, banners, promotional materials (tote bags, water bottles, branded napkins, signage), and photography.
GenAI Digital Art
Client
Hammer & Nails | Luxury Salon, 2025
Commission Project
Locally owned and operated in Chapel Hill, NC, a small business owner wanted to feature a custom digital art piece in their salon. To keep time and costs within budget, GenAI was used to bring this owner’s vision to life. Using Adobe FireFly and Photoshop, this piece was created to highlight the collegiate rivalry between two famous basketball teams, Duke University and UNC Chapel Hill through an iterative prompt approach and upscaling techniques to preserve detail and maximize quality.
Fragmented
'Fragmented' is a combination of photography self-portraiture, reinterpreted by a latent diffusion AI model (Stable Diffusion), bypassing traditional machine learning training through a hyper network, layered over with square "fragments" of the original photo. Its intension is to leave the viewer questioning what is the difference between AI and human art while providing an intrinsic look at our natural self and the AI interpretation which is redrawn and interpreted based on generative data.
Featured Art Galleries
Durham Art Guild Annual Member Showcase, 2024
Sold to private collection
El Futuro 4th Annual Art Auction & Fundraiser, 2024
Developing an AI World
Going beyond what’s real, I am able to create, direct and give life to an AI world with my own character design, concept art, animation, and bring it to life with GenAI tools. My concept spans digital and social spaces, including VR and Meta Horizon Worlds in an interactive experience created with GenAI tools.
Frame to Frame Animation
The key to great GenAI animation is consistency across generated frames and being able to prompt a model with parameters that convey the motion evoked from the starting and ending keyframe. Drawing upon traditional animation methods through tweening, short for "inbetweening," (a process in animation that creates the intermediate frames between two keyframes to produce the illusion of smooth, fluid motion) modern GenAI tools through skilled prompt engineering can create dynamic camera and rotational effects to produce animation that is consistent in style and theme.
Frame 1
Frame 2
Frame 1
Frame 2
Art and the New Normal
How Is Technology Redefining Society’s Perception Of Art and Art Production
Durham Art Guild and Hayti Heritage Center teamed up to present a panel of talented digital artists and creators to discuss the new landscape of digital art and what it means to create in an age where artificial technology makes creation more accessible.
